How a Bath Defense Supplier Reached the Buyers Behind Bath Iron Works

Where they started

This supplier sells specialized components and services into the naval shipbuilding supply chain anchored by Bath Iron Works. Their customers are not consumers, they are procurement officers, program managers, and engineers who research vendors carefully, often over months, using precise technical language. Generic SEO had done nothing for them, because generic SEO targets the wrong searches entirely.

The company had deep capabilities and a strong reputation by word of mouth, but online it was nearly invisible for the capability and certification searches its buyers use. When a prime contractor or fellow supplier searched for a partner with their exact specialty, competitors appeared and they did not. In a B2B market where a single contract can be worth a great deal, that invisibility was expensive.

What we actually did

The engagement began with a deep discovery process to understand the company’s capabilities, certifications, target contracts, and the procurement language of its buyers. That informed a keyword and content plan built entirely around B2B intent rather than search volume.

We produced capability and certification pages, optimized the technical foundation of the site, and implemented schema so search engines could clearly categorize the business. Authority-building focused on industrial and supply-chain publications and directories, fewer links than a consumer campaign, but far more relevant ones, each documented with a live URL.

Because defense-adjacent content requires care, we kept claims accurate and capability-focused, and routed inquiries so the company’s team could qualify and respond to RFQs quickly.